After over a decade in the Fitness Industry in Canada, Ray moved back to Dubai and noticed some opportunities where he could add some value with the years of knowledge and experience he had acquired working, teaching and coaching in Canada. Ray started a podcast called the Project Generation Strong Talkshow interviewing Doctors, Strength Professionals, Athletes, Entrepreneurs, etc. and the Gen. Strong Store creating and manufacturing cool and affordable apparel and lifting gear.
Previously, if athletes and fitness enthusiasts had to buy good quality lifting gear they would have to import it from the abroad or buy already imported super expensive gear, Ray wanted to change this and give people the opportunity to buy good quality, cool lifting gear locally.
The Store started with a tee to represent the podcast and now Generation Strong has over 135 products and over 5000 happy customers world wide.
To be the Worlds Most Creative, Design and Solution Focused Fitness Company.
' RAY ' AARAF LILANI
Creative Director, Founder & CEO
INSTA @theguyintheredhat
FAVOURITE LIFT:
The Sumo Deadlift(Haters Gona Hate!)
SUPER POWER (I WISH):
Super Intelligence
WEAKNESS:
Cali Poke (Large Build Your Own Bowl)
PHILOSOPHY:
"Stand on the Shoulders of Giants and then...think outside the box"
Creative Director, Founder & CEO
INSTA @theguyintheredhat
FAVOURITE LIFT:
The Sumo Deadlift(Haters Gona Hate!)
SUPER POWER (I WISH):
Super Intelligence
WEAKNESS:
Cali Poke (Large Build Your Own Bowl)
PHILOSOPHY:
"Stand on the Shoulders of Giants and then...think outside the box"
SANA KARIM LILANI
Head of Marketing
INSTA @sanaissocial
FAVOURITE LIFT:
Lifting Donuts
SUPER POWER (I WISH):
Flying with Super Speed
WEAKNESS:
Spicy Pepporoni Pizza
PHILOSOPHY:
"Be the change you want to see."
Head of Marketing
INSTA @sanaissocial
FAVOURITE LIFT:
Lifting Donuts
SUPER POWER (I WISH):
Flying with Super Speed
WEAKNESS:
Spicy Pepporoni Pizza
PHILOSOPHY:
"Be the change you want to see."
JESSE AKISTER
Head Coach & Co-Founder (The Shero Life)
INSTA @jesseakister
FAVOURITE LIFT:
Bench Press
SUPER POWER (I WISH):
Ability to move and see in the 4th dimension
WEAKNESS:
Liquorice
PHILOSOPHY:
"Invest in yourself and the people around you, so all grow exponentially"
Head Coach & Co-Founder (The Shero Life)
INSTA @jesseakister
FAVOURITE LIFT:
Bench Press
SUPER POWER (I WISH):
Ability to move and see in the 4th dimension
WEAKNESS:
Liquorice
PHILOSOPHY:
"Invest in yourself and the people around you, so all grow exponentially"
JASMINE ROBLES
Business Development
INSTA @jasmine_justicex3
FAVOURITE LIFT:
Squats
SUPER POWER (I WISH):
Telekinesis
WEAKNESS:
Krimpets
PHILOSOPHY:
"Do not go where the path may lead, go instead where there is no path and leave a trail."
- Ralph Waldo Emerson
Business Development
INSTA @jasmine_justicex3
FAVOURITE LIFT:
Squats
SUPER POWER (I WISH):
Telekinesis
WEAKNESS:
Krimpets
PHILOSOPHY:
"Do not go where the path may lead, go instead where there is no path and leave a trail."
- Ralph Waldo Emerson
MIKHAILA ISABEL LOBO
Social Media & Customer Support (The Shero Life)
INSTA @mikhailalobo
FAVOURITE LIFT:
The Arnold Press
SUPER POWER (I WISH):
Teleportation
WEAKNESS:
Reeses Peanut Butter Cups
PHILOSOPHY:
"No Pain, No Gain"
Social Media & Customer Support (The Shero Life)
INSTA @mikhailalobo
FAVOURITE LIFT:
The Arnold Press
SUPER POWER (I WISH):
Teleportation
WEAKNESS:
Reeses Peanut Butter Cups
PHILOSOPHY:
"No Pain, No Gain"